Why Some Blogging Goals Are Bad

Goals are supposed to be this thing that lead us down a productive path. But, sadly this isn’t always the case. In fact, sometimes it would be better if we just didn’t make them at all.

These “bad” goals often give us the feeling that we are achieving success. But, they are often followed by dark periods of realization.

You must remember that writing blogs posts is like going to the gym everyday. While you may not see immediate results, your effort will eventually pay off (if you are writing content that people love).

Let’s take a look at a one of these “bad” goals to see how they can be deceptive.

Get 3,000 views in a month

I don’t even understand why this goal exists. It’s almost like celebrating when you get 10 people to look at you when you were at the department store.

It doesn’t accomplished anything of real value.

In fact, most people probably forgot about you a few seconds after they skimmed your blog post.

Trying to pick a specific number of views to obtain is nothing more than an attempt to stroke your own ego.

Not a good goal.

I’m not saying that views aren’t important. And I’m not saying that you shouldn’t promote your blog.

What I’m saying is that chasing a specific number of views or likes is pointless. It’s mental energy wasted.

The truth is a goal like this will likely push you to publish content too quickly. Then, you are stuck running around trying to force it upon people who it wasn’t intended for.

Plus, a goal like this is complex in nature. It requires you to use a lot of mental energy to figure out how to achieve something for not much gained.

A good goal would be something like:

Write a blog post that one person will love.

At least if you achieve this goal, you know you touched one person.

Further, a goal like this requires you to put your energy into something that matters.

Doing this will put you on the path of finding your niche and help you find your writing voice.

I want you to know that I fully understand what it feels like to post something that no one visits. It’s tough. I can completely understand why people chase views.

But, I want to challenge you to continue to show up and try to get better. Please don’t chase numbers.

The views will come. But, even if they don’t, you are learning and getting better. Try very hard not to make mistakes that ruin your credibility.

Thanks for reading…

21 thoughts on “Why Some Blogging Goals Are Bad”

      1. I agree with this completely but it’s sometimes so difficult to come up with something to say other than ‘I like this’… (which of course is why comments are so valuable). So I still like to see a ‘like’ button, and feel a bit lost when it’s not there.

        Liked by 2 people

      2. I think you bring up an interesting thought…its often hard to think of a good comment to give as valuable feedback…and I believe the “like” button holds a lot of value…but, there is one thing that I believe trumps all of these..it’s if people “share” your post..if you write a post that gets a lot of “shares” , study that post intensely and see why it worked…i have had a few shares since I started blogging and I always go back and try to understand what I did right on those posts..thanks for your insight..

        Liked by 2 people

  1. Reblogged this on Wibble and commented:
    This is a highly insightful post that acts as a counterpoint to my recent post ‘How to increase your blog following‘… pursuing just numbers is often a mistake.

    Liked by 1 person

    1. Thanks for the reblog…much appreciated…My intention is to help people..I know how discouraging it can be when you feel stuck with little traffic…I just want to encourage people to “hang in there” and not to start chasing an illusion that leaves then empty-handed…

      Liked by 1 person

  2. This is terrific! I think chasing numbers is ridiculous and a waste of time. Instead it’s better to focus on content to keep people coming back. I do notice I have more views when I post multiple times a day, but that’s just because there’s more to see, not because the content is even interesting. Having something good to say that people can enjoy and hope for more of us better than trying to do everything possible to get views.

    Liked by 3 people

    1. I think you stated it perfectly…I believe it’s very hard for some new bloggers to understand that views are often a terrible metric…views don’t equate to success…focusing on your content will ironically get you more views because it gives your readers a chance to love and share your content…this is way more powerful than trying to self promote

      Liked by 1 person

  3. So true! All very well said…well…written! But you get the point. Setting unrealistic goals or targets just make people feel bad when really there is nothing to feel bad or defeated about! Anna (one half of the Cinnamon Buns and Roses blog)

    Liked by 1 person

  4. You have echoed my views. Views, likes, follows are menaningless if they are done perfunctorily, to return a favour or to get a follow back. If what you write resonates, people will visit your blog again and again to engage with you.


      1. It is. Then you are forced to return a like for a like. I prefer reading as many and as varied blogs that I can. Though I do make it a point to read the blogs of all those who follow me.

        Liked by 1 person

  5. I respectfully disagree with you. I don’t think setting a goal of 3000 views a month is bad. I mean, the real trick the blogger will have to figure out is how to make that happen but at the same time 3000 views means that your blog has been viewed 3000 times. Even if it only means one single visitor read it 3000 times, you have a devoted fan! Blogs are meant to be read, otherwise people would just write on Microsoft Word or in a journal that no one will see. So if your goal is to reach 3000 views a month, I say go for it.

    Liked by 1 person

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